The bulls and the bears run wild on Wall Street every day as investors make trades. Market value represents what someone is willing to pay for a share of stock at any given time. But what is the value of one lost soul? Can a person’s soul be capitalized?


The answer lies in a party thrown by heaven. Jesus said, “There will be more joy in heaven over one sinner who repents that over ninety-nine righteous persons who need no repentance” (Luke 15:7).


The value of one lost soul is priceless. For that reason, it’s time to reset our priorities and to realign our life mission according to God’s will not ours (Matthew 6:10). It’s time to capitalize on every opportunity to capitalize a lost soul.

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“Every detail in our lives of love for God is worked into something good.”

Romans 8:28 MSG