“Sell the sizzle not the steak!” That’s the advice I received years ago when I worked in corporate sales and marketing. It means that every successful sales presentation goes beyond features and benefits in a way that makes the customer feel good about his purchase.
Sizzle is also important in a marriage. Marriage is more than laundry, carpool, and bringing home the bacon. Busyness and routine can consume a relationship and cause romantic sizzle to fizzle. But it doesn’t have to be that way.
A marriage that sizzles goes beyond the daily grind. Couples look for way to enjoy new adventures together and still find lovemaking exciting. Do you need to put the sizzle back into your marriage?