The Capitalization of the Soul

By Dr. Ron Jones

The bulls and the bears run wild on Wall Street every day as investors make trades. Market value represents what someone is willing to pay for a share of stock at any given time. But what is the value of one lost soul? Can a person’s soul be capitalized?

 

The answer lies in a party thrown by heaven. Jesus said, “There will be more joy in heaven over one sinner who repents that over ninety-nine righteous persons who need no repentance” (Luke 15:7).

 

The value of one lost soul is priceless. For that reason, it’s time to reset our priorities and to realign our life mission according to God’s will not ours (Matthew 6:10). It’s time to capitalize on every opportunity to capitalize a lost soul.

Add a Comment

“Every detail in our lives of love for God is worked into something good.”

Romans 8:28 MSG

I have been listening to Something Good Radio for several weeks. I gain new insights weekly that I can apply to my life. After a recent broadcast, I got down on my knees, confessed my sins, repented, and asked Jesus to be part of my life. Thanks to God's grace and mercy, you showed me His love. I am a new Christian because of your efforts.

Roger from Nebraska

Thank you so much for preaching the unchanging and powerful word of God every day on the airwaves. My wife and I are originally from India, and now live in Melbourne, Australia. . . . We love to listen to you breaking the Bread of Life. Keep upholding the word of truth in an increasingly dark and dying world.

Andrew from Australia

Something Good happened to me this morning. I listened to Ron's broadcast from last week and feel a renewed sense of hope and encouragement! It was exactly what I needed to hear―to be reminded that our God of yesterday, today and tomorrow will answer my prayers.

Mick from Virginia

Ron's messages on Something Good Radio have brought me back to God and have led me to rededicate my life to Him.

Chris from Mississippi

I learn, grow, and am better able to serve my family and others because of your ministry.

Karen from Indiana

I just want to take this moment to thank the Lord for what He is doing through you. ... We are thoroughly blessed by the wonderful expository preaching! There is so much more I could say, but I will end here. Thank you. my dear brother, so much.

Barlen from Virginia Beach

Your program on the radio is great. I listen to you all the time. Truckers, van drivers and all deliverers are being saved listening to the programs you come up with. God bless you and continue to broadcast more salvation programs for all those on the road, at home, and at work.

Jacob from Facebook

My dad passed away. While driving home, I happened upon your radio show. You talked about redemption. I normally would not have listened, but I was intrigued by what I heard. I want to hear more. I’m not a religious person but I couldn’t turn the program off. I want to learn more.

Cindy from Minnesota