An expert fisherman understands how important it is to bait the hook properly. The goal is to disguise the hook, making it look like something the fish wants to eat. The better the bait, the better the catch.
This is how the devil works in temptation. The devil is a master deceiver and a first class fisherman. He owns the bait shop right around the corner from your house and knows just what you like. He'll make you forget the consequences of your disobedience, or think you can escape them altogether.
So the next time you see a shiny lure staring you in the face, resist the devil and swim past temptation.