In 1973, Campus Crusade for Christ (CRU) used billboards and political style campaign buttons to roll out a nationwide evangelistic campaign called “I Found It!” The “it” was Jesus. The idea of the campaign was “I found Jesus and you can, too.” 

 

Did we find Jesus or did Jesus find us? Pastor and author Tim Keller writes, “The founders of all other religions said basically this: ‘I am a prophet come to help you find God.’ Jesus is the only one who came and said, ‘I am God, come to find you.’” 

 

The God who knows you better than you know yourself, and who still loves you, came from heaven to earth to find you. Maybe a better campaign slogan is “He Found Me.” 

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